Sudi Etuz, takes attention with its stories and runway locations as much as its collection every season during Mercede Benz Fashion Week
Istanbul. This season they introduced their Spring – Summer 2020 Collection at İMÇ- 6. Record Bazaar.
The story begins when designer Şansım Adalı sees a fashion photoshoot with her designs at that place in Calling magazine, got amazed by the charm of the place and decided to do a little research about the bazaar. She wanted to remind new generation and people who come from other countries those places that we know but forget .
Once Istanbul Manifaturacılar Çarşısı (İMÇ) used to known as Unkapanı Plakçılar Çarşısı, was a popular spot of movies that are about people coming from Anatolia to Istanbul to with the for fame. Now it is about to be forgotten as an open air museum for 8 contemporary Turkish artist, it is also the first big bazaar of Turkey. Şansım Adalı is the first designer who has a runway there, using the place without toucing its authenticity.
In those season which everyone was waiting for cheerful bright colors stands out. Orange, green, khaki colors are the primary colors of the collection. The collection has tulles and silks as the fundamentals and fascinated denims. The designer likes to charm women with clothes and uses her signature exaggerated arm details takes a part in the collection alongside of corsage and tying technics. She puts a Sudi Etuz interpretation to her voluminous designs.
In Sudi Etuz X Yonca Karakaş capsul collection Yonca Karakaş specially designed t-shirts and swimsuits. Also specially designed ‘’Sculpture’’ shoes completed the total 30 looks of the show.
Runway show’s choreographer was Uğurhan Akdeniz, style consultant was Oğuz Erel. Make up products that are used from MAC and hair products are from Loreal.
Photo by Getty Images