Gokay Gundogdu was born and raised in Turkey and later moved to New York for study in brand management at the State University of New York. Then, he moved to Milan to attend Domus Academy in 2007. He has worked with many brands as designer and consultant. In 2014, he decided to pursue launching his own label. Gokay Gundogdu, founder and the creative director of the T.A.G.G. brand, imposes his modern vision creating high-quality ready-to-wear collections. His vision for his own label is to create clothes that are both luxurious and wearable, with a feminine but strong attitude. His signature style of tailoring, attitude with confidence and masculine femininity is apparent in his collections.