10 October 2019

The young designers presented to the fashion industry by İstanbul Moda Academy, held a fashion show at Mercedes-Benz Fashion Week Istanbul

Graduated from İstanbul Moda Academy, young and talented designers showcased their collections at Mercedes-Benz Fashion Week Istanbul official calendar

NEW GEN by İMA fashion Show brings young talents who have studied at İstanbul Moda Akademisi to the industry and gives the İMA graduates the chance to showcase their collections at Mercedes-Benz Fashion Week Istanbul. Each year, a jury of industry professionals elect students and so the names for the NEW GEN by İMA fashion show are determined.

The jury elected 13 out of 53 İMA graduates and “NEW GEN by İMA” fashion show is held at Mercedes-Benz Fashion Week İstanbul.

13 elected young designers are: Altan Toygar Rona, Arda Paris Akay, Ayça Canan, Avishan Daneshfar, Beyza Nur Eyüboğlu, Engin Ekinci, Essin Bariş, Ezgi Karayel, Gülşah Aypak, Natallia Korkmaz, Senem Kula, Sevgi and Sevilay Yıldırım.

The theme of all these designers was “Dream a Dream” and the collections were build up on each designer’s own keywords. The show undoubtedly brings a young energy and dynamism to Mercedes-Benz Fashion Week Istanbul.

About New Gen

New Gen is a platform that brings new talents trained in fashion design in Istanbul Moda Academy and the industry together and gives these young designers the opportunity to present their collections at Mercedes-Benz Fashion Week Istanbul.

Organized by Istanbul Fashion Academy with the mission of introducing the graduates of fashion design to the fashion world, New Gen Fashion Show is selected every year by evaluation by a preliminary jury consisting of select experts from the industry and included in the MBFWI calendar.


Bringing together fashion professionals of today and tomorrow İstanbul Moda Academy (İMA) is the world-wide acclaimed fashion school in Turkey, offering an innovative and modern education in the field of fashion and all relevant branches, and celebrates its 10th year with its graduates over 10 thousands who will shape the future of textile and fashion industry.

A member of the IFFTI (International Foundation of Fashion Technology Institutes) and strategic partner of University of the Arts London/London College of Fashion, İMA pursues the goal of training fashion professionals of the future, possessing an in-depth insight in fashion, design and arts as well as an awareness of the global markets. The Academy thus aims to introduce a creative, innovative and future-steering workforce in the fields of textiles and apparel, two pivotal industries in Turkey.

İMA has become one of the most premium fashion schools of the world thanks to its competent academic staff, which is comprised of local and international experts with professional experience in the fashion industry; its up-to-date curriculum drafted in line with industrial needs; and its facility equipped with state-of-the-art technology; as well as the most comprehensive fashion library in Turkey. 

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