Mehtap Elaidi presented two different collections that embrace two seasons on Thursday, October 10 in two locations at Sakıp Sabancı Museum during Mercedes-Benz Fashion Week Istanbul. MEHTAP ELAİDİ X LENZING™ ECOVERO™, a capsule collection for all seasons, was presented with the “See Now Buy Now” concept”. Next was the MEHTAP ELAİDİ Spring/Summer 2020 collection runway show.
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Mehtap Elaidi’s Spring/Summer 2020 collection #journeyME, presented during the 14th season of Mercedes-Benz Fashion Week Istanbul, draws inspiration from Princes’ Islands, which are located very close to Istanbul and offer a quick escape from the city. The guests experienced unforgettable moments in a sweet October evening in an island atmosphere designed specifically for the runway show on the terrace of Sakıp Sabancı Museum.
In the Spring/Summer 2020 season, Mehtap Elaidi combines feminine silhouettes with more rigid fabrics, creating irony and contrasts in the collection. Mehtap Elaidi and her design team, which bring Istanbul’s skyline to prints, skillfully add this and many colorful prints to the collection as a playful component. Embroideries and fringes, combined with draped fabrics, create contrasts while a color palette of red, caramel, pink, mint and beige is featured in cotton fabrics, used predominantly across the collection.
The iconic white shirts of Mehtap Elaidi are once again a staple this season. The #journeyME collection features a bag model, born from the CATTO CATTO x MEHTAP ELAIDI collaboration, and other bags with special prints designed to accompany the SS20 collection. Starfish, shells, wave and sun prints are applied by hand on clogs and mules, bringing island breeze to the summer season. Minimalist pieces with elegant floral prints meet bold color blocks, as the harmony created across the collection gives the Mehtap Elaidi woman a total style. The looks are completed with Mon Reve's signature accessories. The #journeyME collection moves from urban life to the resort style of the islands, bringing rich design details to wearable designs.
Mehtap Elaidi Spring/Summer 2020 runway show was choreographed by Öner Evez and styled by Bengisu Gürel, with hair styling by the Erdem Kıramer team and makeup by M.A.C’s professional makeup artists. Santi & Tuğçe delivered a live music performance during the runway show.
“See Now Buy Now” capsule collection: MEHTAP ELAİDİ X LENZING™ ECOVERO™
Mehtap Elaidi presented the Doğanın Renkleri Kaybolmasın (Don't Let Nature’s Colors Fade) capsule collection, as part of the collaboration with LENZING™ ECOVERO™, an official sponsor of the 14th season of Mercedes-Benz Fashion Week Istanbul, on Thursday, October 10, at the Seed inside Sakıp Sabancı Museum. MEHTAP ELAIDI X LENZING™ ECOVERO™ capsule collection is created with fabrics made of LENZING™ ECOVERO™ Viscose fibers, which are produced in line with a sustainable lifestyle for a cleaner environment. Mehtap Elaidi, who designed a collection for all seasons that was made available at the time of the presentation, highlights sustainability by taking the concept beyond the fabrics. Some looks in the collection, with the “See Now Buy Now” concept, were created by updating and reinterpreting Elaidi's timeless designs from past collections to align with the latest trends.
The print that gives a nod to LENZING™ ECOVERO™’s campaign “Doğanın Renkleri Kaybolmasın” (Don't Let Nature’s Colors Fade) is inspired by the rare and endemic plants of Turkey and adds dynamism to the capsule collection. The colorful leaf prints in the MEHTAP ELAİDİ X LENZING™ ECOVERO™ collection are a tribute to nature’s bounty and abundance. The main color palette includes autumn tones such as mustard, brick red and petrol blue while ruffles and draped details stand out in the designs.
A part of the proceeds from the sale of the ME x LENZING™ ECOVERO™ capsule collection will go to the natural and cultural heritage trainings that Bilgi Ağacı (Tree of Knowledge), the educational division of the ÇEKÜL Foundation, will conduct in October, November and December. You may join the conversation about this partnership on social media with the hashtag #doğanınrenklerikaybolmasın.
NOTE TO EDITORS:
About MEHTAP ELAİDİ brand
Designer Mehtap Elaidi’s eponymous brand MEHTAP ELAİDİ was founded in 2000 and became known for its iconic white shirts. Shortly afterwards, it acquired a loyal customer base in Turkey with the shirts’ experimental forms and attention to detail. The brand, under the creative direction of its founder Mehtap Elaidi, is today a leading apparel label that offers original designs and functional pieces. MEHTAP ELAİDİ brand, which is sold at various locations around the world thanks to the export activities in the last 15 years, is available in the MEHTAP ELAİDİ store in Istanbul, the base of the brand, as well as Gizia Gate and Beymen stores.
For more information, please contact:
L'Appart PR İstanbul
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