Mercedes-Benz Fashion Week Istanbul Spring/Summer 2020 season took place on October 8-11, 2019 at the Zorlu Performance Arts Center, with organization by the Istanbul Ready-Made Garment and Apparel Exporters' Association (IHKIB). The event that also marked the tenth anniversary of the fashion week in Istanbul invited all stakeholders of the fashion industry to join forces and share creativity around a single fashion platform.
The designers and brands that showcased their collections in the 14th season of Mercedes-Benz Fashion Week Istanbul included BAĞZIBAĞLI PRIVÉ X ÖZLEM ERKAN, BARBIE by ÇİĞDEM AKIN, CAN YUNUS ÇETİNKAYA, CEREN OCAK, EXQUISE, GOKHANYAVAS, HEMINGTON, JOIN US, KITH&KIN, LUG VON SIGA, MEHMET KORKMAZ, MEHTAP ELAİDİ, MEHTAP ELAİDİ X LENZING™ ECOVERO™, Mercedes-Benz presents MiiN by KADİR KILIÇ, MERT ERKAN, MURAT AYTULUM, NATALIE KOLYOZYAN, NEW GEN by İMA, NİYAZİ ERDOĞAN, ÖNDER ÖZKAN, ÖZLEM SÜER, PIONEERING DESIGNERS I FUTURISTIKLOVER - MEHMET EMİROĞLU - ŞEBNUR GÜNAY, PIONEERING DESIGNERS II EMRE PAKEL - SEYDULLAH YILMAZ, SUDI ETUZ, WRDB DB-BERDAN, Y PLUS by YAKUP BİÇER and YELDA ASLAN.
During the week, designers and designer brands presented their Spring/Summer 2020 collections and also took part in The Core Istanbul for commercial-focused engagements. With 5,000 visitors on average per day, over 20,000 visitors in total attended the runway shows and presentations throughout the fashion week.
The Core Istanbul, taking place concurrently with Mercedes-Benz Fashion Week Istanbul in the same venue, continues to bring together local and international buyers, young fashion startups and fashion media for the last five years, and hosted guests and participants on October 10 - 11 this season. Over 20 established or emerging designers and nearly 10 designer brands participated in The Core Istanbul to offer relevant and creative design solutions to the fashion industry. This season, The Core Istanbul featured Meet the Talents, a space where limited-edition pieces by young and talented Turkish designers were presented to industry professionals. During the two-day event, international buyers representing prestigious global retailers and showrooms including Harvey Nichols Riyadh, Studio Zeta and Rainbowwawe and many others from different cities such as London, Milan, Warsaw, Riyadh and Madrid found the opportunity to get acquainted with Turkish brands and designers.
Mercedes-Benz Fashion Week Istanbul, with the theme “Together” this season, was enriched with talks by inspiring speakers and compelling panel sessions that offered alternative takes on today's fashion industry and shed light on various fashion-related topics. The panel sessions that took place in the Sky Lounge at Zorlu PSM on October 8-9 brought together figures from different fields that are in contact with fashion industry and offered interdisciplinary perspectives and a look into the memory of fashion.
In the 14th season of Mercedes-Benz Fashion Week Istanbul, the program featured a number of seasoned named of the fashion industry alongside several talented young designers that drew significant attention. As a first this season, “Pioneering Designers”, a selection of up-and-coming designers, presented their collections in group fashion shows. Pioneering Designers I with Futuristiklover - Mehmet Emiroğlu - Şebnur Günay, and Pioneering Designers II with Emre Pakel - Seydullah Yılmaz brought the designers’ Spring/Summer 2020 collections to the MBFWI runway. Mercedes-Benz Türk, the title sponsor of the event, presents the runway show of a designer that it chooses to support. This season, Mercedes-Benz Türk supported Kadir Kılıç, the emerging designer of the Turkish fashion industry, with the “Mercedes-Benz presents Miin by Kadir Kılıç” runway show of his Spring/Summer 2020 collection.
Mercedes-Benz Fashion Week Istanbul in numbers:
Mercedes-Benz Lounge hosted nearly 5,000 guests this season. Mercedes-Benz Fashion Week Istanbul transfer vehicles were on the streets of Istanbul throughout the fashion week to facilitate the guests’ transportation.
Mercedes-Benz Fashion Week Istanbul is made possible with the support of title sponsor Mercedes-Benz, official sponsors AliExpress, DHL, Dyson, and Lenzing™ Ecovero™, supporters Zorlu Center and Zorlu Performance Arts Center, and supplier sponsors Brand Who, Damla, Llook, L’Oréal Professionnel, and M.A.C Cosmetics.
Mercedes-Benz Fashion Week Istanbul is endorsed by the organizer Istanbul Ready-Made Garment and Apparel Exporters' Association (IHKIB), Fashion Designers Association (MTD), United Brands Association (BMD) and Istanbul Moda Academy (IMA).
All press releases of Mercedes-Benz Fashion Week Istanbul, sponsors and designers are available on our website: http://mbfwistanbul.com/
Follow Mercedes-Benz Fashion Week Istanbul!
Photo by Getty Images