DB BERDAN makes the season finale at MBFWI after showcasing at the official calendar of London Fashion Week.
SELF LOVE CLUB SS20
DB BERDAN is a young and sharp London based urban lux brand, launched by the matriarchal Turkish designers Beg Berdan and Deniz Berdan. DB BERDAN collections focus on genderless clothing and the eradication of heteronormativity, aiming to unite a community of like-minded individuals, that are not defined by sex, race or gender.
DB BERDAN socially advanced garments embrace every part of postmodern society is passionate and spirited collections of streetwear, with inspiration coming from social rights movements and the underground culture. Their designs bring a sense of pride and freedom of speech to their collections, evoking prevalent messages, as a form of protest against civil unrests felt in their home country of Turkey. Proud advocators of the LGBTQ community, when Pride was banned from the streets of Istanbul, they brought the celebration to their Catwalk for Mercedes Benz in protest.
The name of the DB BERDAN SS20 collection, Self-Love Club, has a subtle meaning as it takes the male dominating sports clubs and turns them into a gender-inclusive activity, hence the slogan “Racing for equality”. The notion of ‘self-love’ challenges everyone to love themselves and to embrace each other’s differences in these “invisible battles”. DE BERDAN SS20 collection tributes to the super incredible LGBTQ+ people in the sports industry such as Greg Louganis, Stella Walsh and many others.
Self-Love Club collection consists of silhouettes inspired by the late 80’s and early 90’s hip hop and rave cultures. Bold colours, oversized tie-dye denim hoodies and joggers that turn into shorts, cotton 80’s bat sleeved button-up shirts, basketball shorts that turn into skirts, all incorporated in a statement-making collection, made out of authentic environmentally friendly prints created by DB Berdan.
DB BERDAN will be showcasing their SS20 collection in collaboration with Smiley. Smiley has been the iconic image of counterculture for nearly five decades now and has spread a unique message of positivity that influenced whole generations reminding people of how powerful a smile can be, hence their message ‘Take Time to Smile’. For over 45 years, The Smiley Company has shaped the way we share happiness and express ourselves through iconic products found all over the world. Smiley is an evergreen lifestyle brand that has influenced musical generations, social movements, popular culture and the pursuit of happiness.
This season DB Berdan will be creating a full on experience to the attendees giving the show space a hyper jungle look and feel. Zorlu PSM Studio area will be fragranced with lemongrass scents created by MG International Fragrance Company that will take the audience to another dimension.
DB Berdan’s all inclusive models will be integrating with nature. In hair Hüseyin Çavdar and his team Maag Saç Sanat, will be using plant leaves as hair accesories created with Shwarzkopf. In makeup Gülüm Erzincan and her team will be using fresh cut flowers as makeup, and also using vegan products from Kryolan.
Choreographed by Öner Evez and Yakup Biçer, Styled by Ramazan Tunç Gülşen, Acid house beats mixed with old school hiphop with Murat Kanar.
DB Berdan SS20 show’s super sonic different identities includes world-renowned painter Haluk Akakçe, MC Şehinşah and influencer Aleyna Şen.
More information can be found on the brand here:
Photo by Getty Images