The Core Istanbul, taking place concurrently with Mercedes-Benz Fashion Week Istanbul’s Spring/Summer 2020 season in the same venue, forms the sales dimension of the fashion week and continues to bring together local and international buyers, young fashion startups and fashion media for the last five years. The Core İstanbul, which provides a basis for new collaborations will host guests and participants on October 10 - 11 this season.
During the two-day The Core Istanbul, which draws global attention to Turkish designers by setting the latest fashion design standards in Turkey, selected brands and designers will meet with Turkish and international buyers to promote their Spring/Summer 2020 collections at Sky Lounge in Zorlu PSM. International buyers representing prestigious global retailers and showrooms including Harvey Nichols Riyadh, Studio Zeta and Rainbowwawe and many others from different cities such as London, Milan, Warsaw, Riyadh, Madrid and Chicago will find the opportunity to get acquainted with Turkish designers.
The brands and designers, who will showcase their Spring/Summer 2020 collections in The Core Istanbul include Anais&Margaux Paris, Can Oker, Ceren Ocak, Eclectic Concept, Exquise, Filiarmi, IP217, Jaquette, Join Us, Karma Blue, Kith & Kin, Lug von Siga, Mert Erkan, Museum of Fine Clothing, FUTURISTIKLOVER & Mehmet Emiroğlu, Mehmet Korkmaz, Mehtap Elaidi, Meltem Özbek, MiiN by Kadir Kılıç, Muun, Natalie Kolyozyan, Özlem Erkan, The Royal Gang, Y Plus by Yakup Biçer, ZELL and Zeynep Erdoğan.
The Core Istanbul for design-focused exports
Mustafa Gültepe, President – IHKIB, explained the significance of the event, “The Core Istanbul is a very important event for us in terms of the All-Around Working Program within the framework of the Vision Document that we implemented at İHKİB. An apparel with an average unit price of $20 per kilo can be sold at three times this price when it is branded and five times if it is a custom design, enabling geometric increase in exports due to the multiplier effect of design, fashion and brand. In line with this plan, which aspires to increase the share of high value-added designer products in exports, we bring together brands and designers with buyers in The Core Istanbul where we also aim to broaden collaboration models between brands and designers.”
The Core Istanbul introduces a brand new fashion experience: Meet the Talents
This season, The Core Istanbul features Meet the Talents, a space where nearly 30 designer brands will offer relevant and creative solutions to the fashion industry. Meet the Talents will also present limited-edition pieces by young and talented Turkish designers to industry professionals.
Güneş Güner, Creative Director - Mercedes-Benz Fashion Week Istanbul, shared her thoughts on The Core Istanbul, “In this space, where you may come across young fashion startups alongside the brands and designers that present their collections in runway shows, you will find the opportunity to take a closer look at various collection pieces. The Core Istanbul also aims to become an incubator for new partnerships. This creative platform, which will host over 20 established or emerging designers and nearly 10 designer brands that offer different design solutions to the fashion industry, is enriched with a different experience this season. Do not miss the limited-edition pieces by young Turkish designers in the ‘Meet the Talents’ area.”
Mercedes-Benz Fashion Week Istanbul is made possible with the support of title sponsor Mercedes-Benz, official sponsors Aliexpress, DHL, Dyson, and LENZING™ ECOVERO™, supporters Zorlu Center and Zorlu Performance Arts Center, and the contributions of supplier sponsors Brand Who, Damla, Llook, L’Oréal Professionnel, and M.A.C Cosmetics.
Mercedes-Benz Fashion Week Istanbul is endorsed by Istanbul Ready-Made Garment and Apparel Exporters' Association (IHKIB), Fashion Designers Association (MTD), United Brands Association (BMD), and Istanbul Moda Academy (IMA).
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