Mehtap Elaidi was born in 1964 in Istanbul. She studied Business Administration at Bogazici University following her graduation from Robert College. In the April of 2000, she followed her childhood dream and established her namesake brand. Her experimental cuts and white shirts became the brand’s trademark and garnered her a loyal following. By 2003, she started to show her collections at fashion fairs such as Pure, Pret-a-Porter, and Tranoi. Mehtap Elaidi now has a big team behind her and acts as the CEO and Creative Director of her brand. She has been working towards strengthening and promoting the Turkish fashion industry for years. She was the President of Turkish Fashion Designers Association for 8 years and now plays an active role as a member of the Board of Directors at TGSD and as a member of Advisory Board of Mercedes Benz Fashion Week Istanbul.